Tom Barlow
Columbus, OH - http://

In an over-the-top example of watching the pennies so the dollars add up, Marriott Intl. (NYSE: MAR) has found an extra $2 million a year in its bacon. Fortune Magazine reports that the chain has abandoned uniform six-inch strip of crispy goodness in favor of strips of varying lengths. The lower price of the irregular sizes should bolster the bottom line, it hopes without harming the perception of value of its customers.

The motel chain Red Roof Inn hit the roof this week with a thud, defaulting on over $350 million of mortgage payments. The chain, purchased by Citigroup Inc.'s (NYSE:C) Global Special Situations Unit and Westmont Hospitality Group from Accor SA two years ago for $1.3 billion, has suffered a drop in overnights of over 10% since the acquisition.

Red Roof Inn was started in 1972 by Jim Trueman. (Trueman is better remembered as the car racing fan, who provided the opportunity for star driver, Bobby Rahal, to start his career.) The company was based in Columbus, OH until its sale to Accor, and returned there after its most recent sale. The chain has grown to 345 locations, in 36 states. 133 of these Inns are owned by franchisees. 131 of the company-owned Inns were put up as collateral for the four mortgages the chain received. Total debt, according to the Wall Street Journal (subscription required), approaches $1.2 billion.

While Washington considers a uniform national sales tax on internet sales, many struggling states aren't waiting, instead pushing forward their own legislation. One of the major companies that stands to lose business from such a tax, Amazon (NASDAQ: AMZN), has begun to send messages to these states threatening to quit doing business with partners based in these states rather than accept the responsibility for collecting and distributing these taxes.

North Carolina and Hawaii have already received such notices. According to the Wall Street Journal linked above, these states are considering new laws that would required companies that have "online marketing affiliates" in the state to collect and return tax to the state. Amazon has thousands of such affiliates, web-based vendors who display links to Amazon products and receive a commission for each sale.

A study just released by the CMO Council and Pointer Media Network concludes that brand loyalty in the consumer packaged goods sector is taking a severe hit during this recession. Among its conclusions- 52% of customers who were considered highly loyal to a brand in 2007 either cut back or quit buying the brand in 2008. Less than half of the brands kept 50% or more of their highly loyal customers during that interval.

A full third of loyal customers of the average brand abandoned that brand altogether in 2008. One might say today's customers are fickle as well as frugal! The recession is also impeding the ability of leading brands to recruit new customers, meaning that the overall customer base of many contracted in 2008.

One of the great marketing triumphs of the late 20th century was bottled water. Turning a commodity into a retail product uncapped huge revenue for companies such as Coca-Cola (NYSE:KO) and Pepsico (NYSE:PEP). The question now, however, is how fragile is the business? A troubling trend has top restaurants taking bottled water off of their menus due to environmental concerns.

According to CNN Money's Martinne Geller, New York's Del Posto restaurant and other restaurants owned by Joseph Bastianich are discontinuing bottled water, citing the resources squandered in transporting waters long distances. Perrier, for example, must be shipped from its source in Vergaze, France. 86% of all water bottles end up in the landfill. A study by the Pacific Institute's Peter H. Gleick and Heather Cooly found that bottled water required up to 2,000 times more energy to deliver than tap water.

As the newspaper business goes south, many of us are wondering what will happen to investigative journalists, the standard-bearers of the third fourth estate and a crucial check to unfettered power. The Associated Press has moved to address this problem in announcing it will begin distributing stories from four prominent not-for-profit reporting organizations.

The sad fact is that many newspapers can no long pay for their own reporting from the revenues of advertising and circulation sales. The four organizations, however, operate on a different donor model. The Center for Public Integrity, ProPublica, The Center for Investigative Journalism, and the Investigative Reporting Workshop at American University are already AP members, which no doubt made the decision to add their work to the wire offerings easier.

Soccer and professional bicycle racing fans are accustomed to advertising on team wear, but the big three U.S. pro sports have kept theirs as pure as the driven fastball. The National Football League (NFL), however, looking for new revenue streams, is about to take the first step down that slippery slope by selling ad space on team practice jerseys.

This spring the league agreed to allow teams to sell rights to a 3 1/2" x 4 1/2" space (slightly smaller than a paperback book) on their practice jerseys. One can only imagine the sponsors that would like up for such a billboard. The Boeing Company (NYSE: BA) for the New York Jets? The Hershey Company (NYSE: HSY) for the Cleveland Browns? Visa Inc. (NYSE: V) for the San Diego Chargers? Cancun Resorts for the Redskins? Quicken for the Bills? The Dollar Store for the Buccaneers?

Microsoft Corporation's (NASDAQ: MSFT) personal finance tracking program MS Money (not to be confused with msmoney.com) has been futilely chasing Intuit's (NASDAQ: INTU) Quicken since the early days of Windows. Apparently, the company has finally taken note of all the red on its financials and is mercifully pulling the plug on the program.

According to CNet's Ina Fried, Microsoft will put the program down tomorrow. It is currently only distributed online, and the company will discontinue updating it for current users after January of 2011.

I don't expect much wailing and gnashing of teeth from those savvy enough to track their finances with a computer program. Quicken has proven a reliable program so widely adopted that it serves as a template for other, similar programs.

Domino's (NYSE: DPZ) first quarter earnings report showed that the company is weathering the recession to date better than analysts had expected. Net income was up 245% over fourth quarter 2008, and 168% over same quarter a year ago.

However, this and the earnings per share of 41 cents were inflated by $21.2 million realized from early debt retirement. Without this, EPS would have come in at 20 cents, still above analysts' expectations of 17 cents but down by a penny from the first quarter of 2008.

The company jumped at the chance to retire $43 million of 5.261% fixed-rate notes for $22.3 million of cash on-hand and very cheap money draw from its revolving bank account. Continuing on that course, Domino's has already retired an additional $25 million that will show as $12.9 million to the good in the next quarter's earnings.

The cereal wars have found a new battlefield, and the nation's hungry stand to benefit from the conflict. Both Kellogg (NYSE: K) and General Mills (NYSE: GIS) have agreed to make contributions to the not-for-profit organization Feeding America (formerly known as Second Harvest), which supplies food to more than 25 million Americans each year. But not all contributions are equal.

Kellogg is donating one entire day's production, around 55 million servings, to the organization. It places the value of this donation at $10 million. This figures out to $.18 cents per serving, about half of the shelf price. Starting June 17th, the company will also send you $5 of coupons for every $5 you donate to Feeding America.

It's no secret that cable service providers are anxious about the rapid growth of free video on the internet -- and rightly so. The same shows that run on the networks with multiple commercials on Friday night are available the next day on the internet with minimal interruptions.

Therefore, the rumor that the internet video content site Joost.com has attracted the attention of Time Warner Cable (NYSE: TWC) seems logical.

The worldwide decline in the demand for steel sent U.S. Steel's (NYSE: X) fortunes tumbling in the first quarter of 2009. The company reported today a decline in net sales of $1.75 billion over the previous quarter and $2.4 billion over the same quarter in 2008. This resulted in a net loss of $439 million, or $3.78 per share.

The company blames weak demand for its flat-rolled steel, a drop in tube steel usage in the drilling industry as a result of declining oil prices, and "unfairly traded and subsidized tubular imports from China." The industry has benefited from trade protections in the past after claiming that foreign competitors were being subsidized.

Even though most states require their residents to pay sales tax on internet purchases, none have figured out how to enforce it, and companies such as Amazon (NASDAQ: AMZN) and eBay (NASDAQ: EBAY) have benefited hugely by the public's perception of the 6-10% cost advantage they realize by not paying the tax.

Not surprisingly, states suffering from tax shortfalls are screaming foul, and Washington is listening. According to the New York Post, a bill could be introduced this week to put the burden of tax collection on internet retailers.

The U.S. census estimated that in 2008 retail sales hit $103 billion dollars. If we assume that local taxes will also be included in the bill, at 8% roughly $8.25 billion should have flowed into state and local coffers. Amazon alone, with sales of $19 billion, could have collected $1.52 billion. According to the Rockefeller Institute, during the recession sales taxes collected by the states have dropped by 6.1%, the worst decline in half a century.

The venerable Harley-Davidson (NYSE:HOG) sputtered through another dismal quarter as reported today. Even Warren Buffett's recent vote of confidence in the form of purchasing $300 million of HOG debt wasn't enough to pretty up a year/year decline in worldwide sales of 12%, and sales this quarter last year were well below the previous year. The company did ship 3.9% more bikes to dealers than in 2008, when dealers were sitting on large stocks of unsold units, but it anticipates shipping 10-13% fewer bikes overall in 2009 than 2008.

Domestic sales dropped 9.7%. Diluted earning reported were $.50, below analyst expectations and down from $.79 Q1 of 2008. Revenue for the quarter was $1.01 billion, down only $2.7 million from same quarter 2008. General merchandise, usually a steady cash-generator for the company, also fell by 10.5% from a year ago.